Occupy itself has become an even more interesting phenomenon in the US because of its ability to morph and converge with many different movements and issues. Having begun in Zuccotti Park with virtually no agenda, the movement has been able to adapt to and take on a number of social issues as they arise: foreclosures, Hurricane Sandy relief, student debt; and now the ecology movements: food security, fracking and pipelines. This ability to morph and converge with other movements and issues has extended the life of Occupy far beyond it's initial ambitions.
"In summer 2010, environmental direct action group Climate Camp targeted a week long action camp at the headquaters of the Royal Bank of Scotland. As part of the communications strategy in advance of the Camp, the Agency was tasked with creating a video which would express the rationale for the chosen target.
Hijacking imagery from and satirising the storyline of the years biggest box-office hit Avatar, the Agency created a uniquely cheeky and humorous video. Making fun of banks is like shooting fish in a barrel, but explaining the link to climate change while still being funny was just the kind of challenge that we relish."
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