HOW CAN INFORMAL ENTERPRISE HELP BUSINESS ADAPT TO A PERMANENT STATE OF CHAOS?
We live in turbulent times of rapid change, increased interconnectivity and rising socio-economic complexity. Ambiguity is our new constant. It is clear that top-down organizations optimised for efficiency need to shift towards more adaptive structures and platforms. They are not built for ambiguity.
Yet, amidst this chaos, informal enterprises are proliferating -- in both emerging and declining markets. Makeshift start-ups, sharing networks, and micro-businesses are expanding, and respond more nimbly to immediate opportunities and needs. We believe these are not fringe alternatives, but socially and economically desirable choices for an ambiguous world. Our aim is to find ways to create more adaptive businesses that harness the elasticity of informal enterprise, as well as to find ways to learn from, enable, and share value with them.