James Gleick, best known as the author who spelled out the details of chaos theory in Chaos, has a new book exploring the implications of another area of mathematics -- information theory: The Information: A History, a Theory, a Flood.A substantial excerpt from Chapter 11, Into the Meme Pool (You Parasitize My Brain), covering the nature and spread of ideas and the parallels between genes and memes as carriers of information is available online.
Freeman Dyson has a written a nice review as has Geoffrey Nunberg.
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